Inbound vs. Outbound Communication
In the past, emergency communications relied solely on outbound notification. Hurricane Katrina and other emergencies taught us the importance of communication channel integrity. When emergencies strike, communications are easily damaged or disrupted. One-way or outbound only communication can and will highlight the gaps in a weak recovery plan ultimately jeopardizing continuity of employee operations. Even during a small scale event, outbound calls are often not delivered for hours or in many cases days after the event has taken place.
Fundamental changes are required to have true accountability of human assets and the ability to re-mobilize a workforce that cannot receive broadcast communications. Empowering each employee/user the means to communicate via the internet, text or 800 number will allow resource planning and recovery to begin immediately.
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